We believe learning should leave nobody behind.

This drives everything we do

We believe that when learning, talent, and performance work together, organisations don’t just train people. They build competitive advantage

And we believe learning never stops.

Not for the people we serve.

Not for the organisations we work with.

We believed this when we started. We believe to now.

This is where it started...

Our story

It started with a simple belief: learning could create opportunities for everyone.

Picture a community college in Wales.

Late 1990s. The country's buzzing with Britpop and New Labour promises. And in the classrooms, there are learners the system had written off. The ones labelled "hard to reach, hard to teach."

We didn’t see it that way.

We saw people who'd been failed by one-size-fits-all learning. People who just needed a different door to walk through.

The frustration wasn’t the students.

It was the walls. A classroom only holds so many seats. A timetable only fits so many hours. We could change lives, but only so many at a time.

Then something shifted.

A new technology was emerging. People called it the "Information Superhighway" back then, before we settled on "the internet." And we saw it immediately: this was the door. Always on. Always accessible. Learning that could reach anyone, anywhere.

We started building.

For years, that meant one project at a time.

Custom learning solutions for education, for public sector. Each one different. Each one teaching us something. We were getting closer to something bigger, but we couldn't quite name it.

By 2012, we knew what we had. A philosophy.

A learning-first approach that put outcomes before features. But philosophy doesn't scale. Not when every project is bespoke, every solution rebuilt from scratch.

We needed to package everything we’d learned into one product.

We had the approach. We had the conviction. What we didn't have was a name.

Thinky. It was perfect. A little stylisation later, Thinqi was born.

(That's also why you might sometimes hear "CDSM" mentioned. It's still us. The original name, before Thinqi gave us a face the world could recognise.)

And then something happened that proved we’d been right all along.

Healthcare organisations found us. Then international education. Enterprise clients. Public sector organisations beyond anything we'd imagined. Different industries, different challenges, different cultures.

The learning-first approach worked everywhere.

By 2018, we'd grown into something new. Customer Success stopped being a department and became an operating philosophy. Not just implementing platforms, but genuinely moving the needle on organisational impact. The whole company rallied around it. A north star.

Today, more than 25 million people learn through Thinqi.

From schoolchildren in North Africa to senior leadership teams in UK financial services. The scale we once dreamed about in that Welsh community college.

We're still building.
Still thinky about it all.
Still opening doors.

Vision:

To be known globally as the platform that proves learning's impact on performance and creates opportunity for everyone to become the best version of themselves.

Mission:

We build technology that opens doors to learning and proves it drives results. We partner with L&D teams to help organisations and individuals fulfil their potential and demonstrate the impact that's always been there. 